Here’s the new commercial I produced, shot, and edited for Middle C Music, D.C.’s only full-service music store. (Also played the swingin’ hi-hat cymbals.) The spot is running on Me-TV, the channel that airs all of the TV shows that were broadcast in the years before cable.
Which means not widescreen hi-def. So, I got out my trusty Panasonic AG-DVC30 miniDV camera, which was expensive state-of-the-art before inexpensive widescreen hi-def became the state-of-the-art. The Panasonic shoots in the same nearly-square aspect ratio (4:3) as the programs that air on Me-TV. So it was a good fit.
The downside production-wise is that the camera records to tape, which has to be transferred in real time for editing. I shot an hour-and-a-half of footage, so had to sit staring at the computer for an hour-and-a-half while the tapes played back.
But I finally used my last two DV tapes. So the camera is now for sale.
The song, or jingle, was created almost instantly by Middle C staffer Michael Sweeney, who is the fellow singing in the video. Darn catchy. I cut 60- and 30-second audio versions of the jingle and I’m trying to convince the store to run radio spots as well. I think this jingle will give Mattress Discounters a run for its money.