Firstly, this is not an anti-Wonder Woman rant. I like Wonder Woman just fine. Nor an anti-feminist rant. “I’m With Her,” and all that. Oh, it is a rant, to be sure. A rant about bullshit marketing. Which, I know, too easy, but still…
As the picture above indicates, this is a rant about the movie Batman v Superman, which I am on record here as despising. As crass and inhuman as that film is, not surprisingly, so, too, is the marketing a cynical ploy. Which, again, a redundant and easy complaint about marketing, but fight we must.
My ire is raised because for some reason Wonder Woman is given front-and-center position on the Blu-ray and on the store rack. Remember, the movie is titled (foolishly) Batman v Superman: Dawn of Justice, not Wonder Woman and Batman and Superman: Some Kind of Insane Three-Way. Of course, that movie I would watch, at least for a while. Wonder Woman, portrayed with universally-praised panache by Gal Gadot, was only in the two-and-a-half hour slogfest for a total of seven minutes. Seven minutes! A credit to the actress that she can command such reviews from so little screen time. And a discredit to the rest of the film that a bit player can steal the show, which remember features two of the most iconic characters in the history of the world.
The reason Wonder Woman was in the film, and the only reason she is heavily featured on all the packaging and posters, is that Warner Bros. is also making a Wonder Woman film. Probably several. It’s cross-promotion, don’t you know.
But it’s so blatant, so in-your-face, so shameless, that it just defeats its own purpose. What the campaign is saying is, “Hey, you didn’t really like this movie, but you did like this one character, so here you go, she’s in the movie, remember? Please buy this disc because there might be more of her on the DVD extras.”
Sticking your IP into everything just because you can is a filthy business.
If this is your best play, Warner Bros., why not go all the way. Warners is also making another Ben Affleck film, The Accountant. Let’s add Wonder Woman to that. Here’s the synopsis, wherein Affleck plays
“a math savant with more affinity for numbers than people. Behind the cover of a small-town CPA office, he works as a freelance accountant for some of the world’s most dangerous criminal organizations. With the Treasury Department’s Crime Enforcement Division, run by Ray King (J.K. Simmons), starting to close in, Christian takes on a legitimate client: a state-of-the-art robotics company where an accounting clerk (Anna Kendrick) has discovered a discrepancy involving millions of dollars. But as Christian uncooks the books and gets closer to the truth, it is the body count that starts to rise.”
Could probably use Diana Prince and her invisible plane, right?
But why stop there? Let’s add Wonder Woman (or Batman, or Superman, or the Flash, or…) to other upcoming Warner Bros. features!
Warners is making a new Tomb Raider. Another Scooby Doo. Another Jungle Book. Another King Kong movie, Kong: Skull Island. Yet another Godzilla movie, and a King Kong vs Godzilla movie!
Wonder Woman vs. Lara Croft on Skull Island: Dawn of Mowgli. A Scooby Doo Adventure!
Jeez. I take it all back. Warner Bros. should just stop making movies.